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FOR IMMEDIATE RELEASE (December Holiday Issues)
KIS Global Flavors Launches "Personalize Your Own Gift Basket" Service Online
Toronto, September 19, 2002-- Following on the success of its European specialty/gourmet
food product offerings, KIS Global Flavors Inc announced today it will be introducing
a Personalized Gift Basket Service on its web site in time for the Holiday Season.
Seta Proudian, Director of KIS Global Flavors Inc, says customers visiting
their web site will be able to create a Customized Gift Basket, offering a choice
selection from any of the fine foods, personal care items, house wares and kitchen
accessories in which their gift recipient will most enjoy. The company intends
to continue adding a variety of other more traditional gift basket themes. All
Custom Gift Baskets are tastefully designed at an attractive starting price
of approximately $ 35.00.
The personalized gift basket service will be launched on their web site at
www.kisglobalflavors.com starting on October 17, 2002 and will be offered throughout
the year. "Some customers are very particular in choosing their gifts. Yielding
to their request, we've built this gift basket web site empowering the gift
giver to choose what they wish to include in the gift basket. It makes the gift
that much more special because it's composed of the recipient's favourites.
It also makes it easier for us since we're not trying to second guess whether
the recipient like dark or milk chocolate or black olives over green olives,"
says Proudian. Along side the "Personalized Gift Basket", the company also has
a variety of composed baskets to choose from depending on price range.
Consumers today have come to expect individualization from online service providers
and the interactive nature of the Internet makes it a suitable retailing venue
through which to promote customized products and services. KIS Global Flavors
is taking advantage of this opportunity to offer its customers a host of products
they can select from to build a virtual gift basket suited to their own personal
tastes. "Our Customer Service does not end when shoppers place their order,"
says Proudian, "we render additional services like providing customers with
follow up shipping information, tracking their Gifts and Baskets, and sending
an e-mail notification when their Gift has arrived at it's destination." As
their specialty fine foods have met with great success from online and retail
consumers, KIS Global Flavors expects Personalized Gift Baskets will be as promising.
KIS Global Flavors Inc., headquartered in Markham, Ontario, is an importer
and distributor of European fine food products serving their wholesale customers
in major cities across Canada and the United States, as well as selling directly
to retail customers through their own on-line web site.
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For more information, please contact:
Corporate Communications, KIS Global Flavors Inc.